Charitable giving has always been an important subject of discussions to have with your clients. But today, those conversations are more important than ever because widespread coverage of both major charitable gifts and the ease of making online donations has prompted more of your clients to pay attention to philanthropy.

Among the dozens of reasons to talk with your clients about their charitable giving plans are what many advisors consider to be the top three: tax strategies, maintaining advisor-client relationships across generations, and helping your clients meet their giving goals.

Tax strategies

This is a no-brainer on the list, but still, don’t assume that tax strategies will be the driving force for every client. After all, even if the tax savings on dollars donated reaches 35% or even 40%, your client will still wind up with less money in their pocket after making the donation than they would have if they’d never made the donation in the first place.

Happily, though, most Americans are charitable, with at least 50% reporting that they give to one or more charitable organizations each year. That means it’s likely that at least half of the clients walking into your office are giving to charity, so you need to be able to address the tax aspects of charitable planning.

Keep in touch with our Donor Services team to stay current on the basics of tax deductibility, understanding the differences between public charities such as a donor advised fund at the Omaha Community Foundation versus a private foundation, and the benefits of donating highly-appreciated assets to charity. The Omaha Community Foundation is also the go-to resource for more complex giving, such as bequests, Qualified Charitable Distributions from IRAs to charity, and even gifts of real estate or closely-held assets.

Serving clients across generations

Surveys indicate that the majority of children inheriting their parents’ estates will not retain their parents’ advisors. Whether you are an attorney, accountant, or financial advisor, you’re certainly aware that you need to build relationships with the next generation to stand a chance of retaining the business long-term. That’s easier said than done, though.

Enter philanthropy. When you work with your clients on their charitable giving plans, there are several ways to include the clients’ children and grandchildren in the planning, giving you the opportunity to build strong, multi-generational relationships. By helping your client plan an overall charitable giving strategy, including, for example, naming children and grandchildren as successor advisors to a donor advised fund at the Omaha Community Foundation, you’ll get to know the family dynamics as well as build relationships with other family members.

Responsibility to assist clients with their charitable goals

Many advisors take philanthropy seriously, adopting a disciplined approach and believing that it is their responsibility to understand their clients’ charitable goals and implement them to the best of their abilities using the very best tools available in the market. This is frequently the reason so many advisors turn to the Omaha Community Foundation for assistance as they serve their charitable clients, whether that assistance is behind-the-scenes or working together with the client.

The Omaha Community Foundation’s purpose is to serve philanthropic individuals and families, as well as the organizations they support, to maximize overall positive impact on the community. Our team at the Omaha Community Foundation is not only well-versed in the tax rules governing charitable giving, but we are also deeply familiar with the programmatic elements that are critical for a nonprofit organization to deploy a financial donation into meaningful, tangible improvement in the quality of life of the people they serve. For advisors, the Omaha Community Foundation’s expertise and due diligence offer peace of mind that a client’s favorite nonprofits have been well-vetted and are in good standing, and that their programs are legitimately serving a community need.

By keeping these three reasons in mind, you’ll be better prepared to proactively raise the subject of charitable giving in your upcoming client meetings. We look forward to working together to serve your charitable clients. Contact us at for any questions.