Let good grow.

The Omaha Community Foundation connects people who care about our community with the people and nonprofits who are doing the most good here. From a practical standpoint, we simplify the philanthropic process and give donors more financial flexibility. We make it easier for generous people to accomplish more with their gifts.

  • Video

    Omaha Gives! It’s all about the numbers – numbers of people

  • Web Image

    Omaha Gives! is set for May 20, 2015

  • Donor Story

    Mike Cassling

  • Omaha Gives! 2014 Evaluation »

    Each year of Omaha Gives!, we work with the School of Public Administration at the University of Nebraska at Omaha to conduct a formal evaluation. This information is used to understand the impact of the event and where we can make improvements. The entire report is available for review. Here are our key findings from 2014:

    • OMAHA GIVES! IS DIFFERENT FROM OTHER KINDS OF FUNDRAISING.

    Omaha Gives! is described as something new or different, more public or communal (than individual giving) and hits a wider base, because it targets smaller contributions. Organization representatives also thought it was cost-effective, took up less staff time, and came together faster than planning other events. It also encouraged giving to operations rather than special projects.

    • THERE IS GROWTH IN THE SIZE OF DONATIONS MADE THROUGH OMAHA GIVES!

    The average gift was $155 – a 17% increase over 2013.

    • OMAHA GIVES! HAS HELPED INCREASE THE CAPACITY OF PARTICIPATING NONPROFITS.

    It has inspired many organizations to expand their social media and online presence. It has also raised operating funds, developed new revenue streams and helped raise awareness about area organizations.

    • DONORS ARE EXPANDING THE NUMBER OF ORGANZATIONS THEY SUPPORT THROUGH OMAHA GIVES!

    In 2014, 32% of donors supported two or more organizations compared with 29% in 2013.

    • THERE IS STRONG SUPPORT FOR THE WORK OF THE OMAHA COMMUNITY FOUNDATION.

    Several people interviewed thought that Omaha Gives! changed their view of OCF, in particular showing that OCF wasn’t just an organization for wealthy people.

    Recommendations

    • IMPROVE THE PROCESS OF GIVING THROUGH OMAHA GIVES!

    Interviewee recommendations include expanding the ways donors are able to make gifts, including scheduling donations, enabling a “one-touch” payment option and making the process easier for OCF donors. Additionally, creating a mobile friendly website or platform and adding a tool to be able to easily share on Facebook after making a donation was suggested.

    •  PROVIDE MORE INFORMATION TO DONORS AND NONPROFITS THAT BETTER EXPLAINS OMAHA GIVES!

    Clarifying information about matching gifts and third-party fees is needed. More advance information about Omaha Gives! and increased transparency about the process through which organization registrations are validated would also help organizations and donors grasp the event.

    •  TARGET YOUNG AND FIRST-TIME DONORS

    While the data suggest participant organizations, to varying degrees, did attract young donors and some donors gave for the first time (nonprofits reported an average of 30% of their donations came from new donors and 47% of survey respondents gave to at least one organization for the first time), it also appears from the data that these areas could be further improved. It’s recommended that more needs to be done by OCF to specifically target young and first-time donors through things like the incentive structure and the marketing and promotion of Omaha Gives!.

    •  FOCUS ON LONG-TERM AND STRATEGIC NONPROFIT CAPACITY BUILDING

    There is opportunity to improve trainings and help nonprofit organizations strategically tell their stories through social media and other avenues. Encouraging organizations to work Omaha Gives! into their broader fundraising strategy and providing training on segmenting and targeting donors through various communication channels was also mentioned.

     

  • Ervin & Smith Gives back through Omaha Gives! »

    Recently Heidi Mausbach, President and CEO of Ervin & Smith, shared her insights on how the agency celebrated a milestone anniversary by giving back through Omaha Gives!. Learn More

  • Omaha Gives! It’s all about the numbers – numbers of people »

    A new kind of fundraiser has taken the metro area by storm. Over $6.3 million was raised for 569 nonprofits last May during our 24-hour online fundraising event, Omaha Gives! This event has been described as something new or different, more public or communal than individual giving. And, the event hits a wider base, because it targets smaller contributions. Learn More

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